Computing in international market? What are the strategies?

Globalization is forcing companies to do things in new way- Bill Gates; founder and chairman of Microsoft.

I like that statement from one of the billionaire, it’s because when entering the international market the market scale become bigger than standard. Once company that has decided to enter in international market, their main purpose is to gain access to more customers. Coincidentally, to approach new customer with international scale, they need to emphasize new ways to attract and gain more customer. Besides that, their intention to enter in international market is to spread their risk business across a wider market base. By operating in many countries rather than depending entirely on operation on the domestic market can encounter their performance by buoyant sales elsewhere.

Every step of action to success must have strategies, there also when a company wants to enter and compete in international market. Let’s take a look J

There are five primary strategies for doing so:

1.                      Maintain a national (one-country) production base and export goods to foreign markets.
2.                  .   License foreign firms to produce and distribute the company’s product abroad.
3.                   . Employ a franchising strategy.
4.                   . Establish a subsidiary in a foreign market via acquisition or internal development.
5.                   . Rely on strategic alliances or joint ventures with foreign companies.

p/s: keep smiling people J